Friday, October 15, 2010

Where All the Good Ideas Come From

David Stern, Executive Vice President, Endocrinology, EMD Serono talks about measuring the success of you marketing campaign or organization, the trend towards education in the Pharma industry, and catching up with old friends at the Multi-Channel Pharma Marketing Summit.

EMD Serono's David Stern Talks About Where All the Good Ideas Come From from Zemoga on Vimeo.

Full disclosure: I am currently working at EMD Serono closely with the Marketing team.

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